IN LOVING MEMORY OF

Gearge

Gearge Black Profile Photo

Black

February 23, 2010

Obituary

George Black, 90 years young, died on Tuesday at his home in Baltimore, MD where he had resided for the past 7 years. He was born in Brooklyn, NY and was a graduate of Brooklyn College. He also held certificates from Johns Hopkins University in Materials Engineering and University of Maryland for Aircraft Wing Design. He was inducted into the New Jersey Advertising Hall of Fame in 1985.

Mr. Black's life moved from interpreting Elizabethan English to being one of the founders of what today is commonly referred to as 'industrial advertising'. He focused on being a communications expert. In his own words, his life's work was to "bring people together by listening to and understanding diverse points of view." Trying to foster understanding and trade, he and a team of Florida industrialists met with President Battista in the very tense political climate just before the Cuban revolution. And in the 1970's, at the height of the Cold War, he won approval from the Department of State to serve as a special consultant to the Soviet Trade Ministry, helping American and Russian manufacturers work together for mutual benefit.

Mr. Black helped create and moderate the Sales Engineering Conference Series at the NJ Institute of Technology, which ran for 30 years. He became an author creating one of the texts of his field, 'Sales Engineering'. He founded and was President and CEO of NJ's largest industrial advertising agency for 20 years (Black Russell Morris-BRM). When they were purchased by Bozell/Jacobs, he led the agency as executive vice-president of Bozell/Jacobs for 15 years. New Jersey's most famous tourism campaign, --"NJ and You, Perfect Together"-came from Mr. Black's agency.

In 1962 he founded the International Network of Business to Business Advertising Agencies with members in 45 countries. He also served as Director of Public Relations or communications consultant for numerous industrial firms, the American Institute of Chemical Engineers, and major publishers.

He never stopped working and believing in change. Just a few months ago, as Materials Editor of Processing Magazine, he put out a call for information sharing to achieve "zero liquid discharge" as a key to address the issue of water management.

The last surviving of three brothers, he was predeceased by brothers, Leonard and Maurice Black.

George was married for 61 years to Ruth Furman Black who died on June 9, 2002 and to Miriam Lowenberg Black for the last 7 years. From his 61 year marriage to Ruth, he is survived by his daughter, Barbara and her husband, Ben Block of South Amboy, NJ, his son, Marc and his wife, Susan Black of Katonah, NY and his daughter, Ricki and her husband, George Henschel of Baltimore, MD. Also surviving are his eight grandchildren and six great grandchildren and his sister and brother-in-law, Annette and Mortimer Zimmerman.
From his marriage to Miriam, he is survived by his step children, Nell and Gregg Borgeson of Boston, MA, Baruch Lowenberg of Santa Cruz, CA, Jonathan and Deena Lowenberg of Baltimore, MD and numerous grandchildren and great grandchildren.
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